Borderless Gaming
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Beside overseas markets, Japanese gaming companies will also need to embrace new technologies in order to maintain their market share, such as VR, AR, and AI. Japan is also home to some of the most skilled developers and game developers in the world. The gaming industry continues to grow in Japan, and the Japanese government is encouraging game development and gaming in developing countries to reach new markets.
Japan is now the fourth largest gaming market in the world, just behind the US, Europe, and China. The gaming industry is a lucrative industry for Japan, generating about $90 billion per year. As gaming becomes a major industry, Japanese companies are seeking to increase its market share.
The gaming market has raised the profile of Japanese game developers in recent years, attracting foreign players and foreign investors. Japanese companies increasingly seek to export their talents and technologies to other countries, either internally or through alliance with foreign companies.
Namco Bandai:
In June 2017, Namco Bandai's subsidiary Bandai Namco Entertainment Holdings acquired ZeniMax Media Inc. Bandai Namco Entertainment Holdings is a video game publisher. Its subsidiary has been involved in the development of various games such as Tekken and Soulcalibur.
The Japan-Inspired Gaming Market is expected to grow to $92.4 billion by 2025, and reach $130 billion by 2035, for a compound annual growth rate of 5.8%. Major players of this market are listed below:
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